Are you ready?

Merchants are faced with difficult decisions everyday, especially when it comes to the best way to spend your marketing dollars. And since you are reading this, you are likely exploring the possibilities of an affiliate program. Here are some questions you should consider before setting off on this course:

Do you already have established traffic?
Do you already have a good conversion rate?
Are you successful in other online marketing channels?

Your site does not have to perfect by any means, but having traffic and other marketing channels in place will help ensure the success of your affiliate program. Think of your affiliate program as an extremely large online sales force. They pre-sell the consumer about your product/s and they direct them to you as the best place to buy. Your site must be able to close the sale, and what better way to gage that than to look at your current marketing endeavors.

Some Points to Consider

If your site does not convert well, then an affiliate program is not going to be in your best interest at this time. It would be more cost-effective to focus your marketing dollars improving your overall site conversion. If you have questions as to whether or not your site is well positioned for a successful, solid affiliate program, please feel free to contact us. We will be more than happy to help get you on the right track.

The second thing that need to take into consideration is that Affiliate Marketing is NOT a magic bullet. It does not happen overnight, and sales do not start rolling in at mass rates immediately. Creating and developing an affiliate program takes time. A program must first be put together and launched. Affiliates need to be recruited. Those affiliates need time to build their sites, campaigns, and projects. All of this takes time, and a lot of effort and needs a lot of attention from dedicated management.

Why MadHatter?

MadHatter Consulting knows these steps all to well and are ready to start working on your program. We have the knowledge, the existing relationships, and a trusted name to help get your program going. We also work to bring your program live faster with our Accelerated Launch Program. When you partner with MadHatter, we not only manage your affiliate program but we also offer advice and suggestions that will help you convert better, not only in the affiliate channel but also across all of your other marketing channels.

All of this takes time, a lot of effort, and if you are uncertain as to whether you are ready to launch an affiliate program, then submit a proposal request, to the right, or contact us and we will evaluate your site and answer any questions or concerns that you may have.